I am studying The Art of the Start by Guy Kawasaki instead of just reading it and it is taking me much longer than usual to finish this book. I can HIGHLY recommend this book.
Let me give you a couple of teasers to get you interested. If you plan on starting anything you should think about creating meaning. Meaning is:
- Make the world a better place,
- Increase the quality of life,
- Right a terrible wrong, and
- Prevent the end of something good…
You should also create an internal mantra for your organization. A mantra is for your employees; it’s a guideline for what they do in their jobs. A tag line is for customers; it’s a promise of the service they can expect from you.
For example: Starbucks’ mantra is: “Rewarding everyday moments”.
I enjoyed the following quote from Oscar Wilde: “Experience is the name everyone gives to their mistakes.”
I say: Let’s gain some experience starting something and creating meaning!
Additional info: This is also a good overview of Guy’s work @ About.com. How to change the world is Guy’s blog and his new company is Truemors.
Tags: Art of the Start, Guy Kawasaki, meaning, Truemors
[...] I am a big fun of Guy Kawasaki. I really like his practical, let’s get it done attitude. His Art of the Start book is one of the best business books around. Read [...]